Tuesday, May 26, 2026 - Ferrari has presented its first fully electric car, marking a high-stakes shift by the luxury sports car maker as competitors including Porsche and Lamborghini scale back their EV ambitions, citing weak demand.
The four-door Luce, Italian for ‘light’, was developed with
the help of former Apple design chief Jony Ive and his collective LoveFrom, and
is Ferrari’s first five-seater. Ferrari aims to appeal to families with deep
pockets, offering them comfortable seats, high-end tech and a 600-liter trunk.
Deliveries of the long-awaited Luce, priced at €550,000 ($640,000), are due to
begin in the fourth quarter of 2026.
“It’s the result of five years of work,” CEO Benedetto Vigna
told more than 200 reporters gathered in Rome.
The Luce, which amplifies natural vibration sounds from its
EV powertrain to maintain the visceral appeal of a traditional Ferrari, marks a
gamble that a generation steeped in technology and AI, and less attached to its
trademark 12- and 8-cylinder engine legacy, will shift to high-tech luxury EVs.
Ferrari is hoping that will also give it the opportunity to move further into
markets such as China, where EVs are already widespread and big petrol cars are
heavily taxed.
“In our client base there are many … who are still looking
for something completely different, to be used in different moments of life,”
said Ferrari’s chief marketing and commercial officer Enrico Galliera.
“It’s absolutely stunning,” Galliera added of the car, which
features four electric motors, one per wheel, which help deliver more than
1,000 horsepower, a top speed above 310 kph, and increased agility for a car
weighing more than 2.2 tons. Ferrari said the Luce has a range of over 500
kilometers.
A light show launch featured five Luces, painted from
Ferrari-red to white and light blue, which mark a break from the carmaker’s
aggressive, muscular, signature sporty style with a larger body and expansive,
glass-led design.
The Luce interior defers to traditional Ferrari luxury, with
leather, glass and anodised aluminum surfaces as well as several physical
controls which differ from the all-digital, touch-led approach of Tesla and
some Chinese EV makers.
0 Comments